Procurement of Newspaper Advertisement

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Procurement of Newspaper Advertisement

Post by firstlady_5167 on Wed Nov 17, 2010 2:56 pm

Good afternoon to all! We have a PR on Information dissemination thru Sunday Punch, a local newspaper in our locality. The specifications indicated in the PR is TO PROVIDE REGULAR EXPOSURE THRU NEWS ITEMS, PHOTOGRAPHS AND/OR ANY OTHER INFORMATION DEEMED NEWS WORTHY OR RELEVANT TO THE INTEREST OF THE PUBLIC. Can we resort to direct contracting under section 50 (a)? The ABC is 600,000.00 for the period of 4 months. Any insight regarding this would be greatly appreciated. Thank you!
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Re: Procurement of Newspaper Advertisement

Post by engrjhez® on Thu Nov 18, 2010 3:54 am

firstlady_5167 wrote:Good afternoon to all! We have a PR on Information dissemination thru Sunday Punch, a local newspaper in our locality. The specifications indicated in the PR is TO PROVIDE REGULAR EXPOSURE THRU NEWS ITEMS, PHOTOGRAPHS AND/OR ANY OTHER INFORMATION DEEMED NEWS WORTHY OR RELEVANT TO THE INTEREST OF THE PUBLIC. Can we resort to direct contracting under section 50 (a)? The ABC is 600,000.00 for the period of 4 months. Any insight regarding this would be greatly appreciated. Thank you!

No.

First, Direct Contracting means "single-source procurement" and in order to resort to it, there shall be no other ways we can get the goods from any other else considering the specifications. This would mean that in order to qualify, no other media/person can provide the same news and photographs as required by the agency in your locality.

Second, journalism is not covered by copyright as news items, photos, etc. are not proprietary. They (news) actually belong to the public. Should there be any other media covering the news in your locality they should be able to replicate the news without violating any copyright issues.

Third, Public Bidding is the default mode of procurement and you can never go wrong with it. That would also be my recommended mode of procurement in your case. Smile
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Re: Procurement of Newspaper Advertisement

Post by firstlady_5167 on Thu Nov 18, 2010 9:54 am

thank you engrjhez Very Happy
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Re: Procurement of Newspaper Advertisement

Post by pps on Thu May 29, 2014 10:27 am

Hi, can anyone please share their experiences in procuring newspaper advertisement?

if we are to pursue continuing public information campaigns, and we want to have the informational material published in more than one (1) newspaper of general circulation, how should we go about if the procurement regulations only allows an award to be made to the lowest bidder.

I understand getting the lowest price does not necessarily result in an effective information campaign, since newspapers with lower publication costs are generally those with lesser reader base or reach. At the end, the procuring entity will just incur unnecessary expense because it will not be able to effectively reach its target readers.

I think this is one of the challenges for us procurement practitioners given the limitations of the procurement law, and I will appreciate hearing your thoughts and experience on this. Thanks.

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Re: Procurement of Newspaper Advertisement

Post by LJ on Fri Jun 20, 2014 9:57 pm

Hi pps. I can really relate on what you mentioned " we want to have the informational material published in more than 1 newspaper" since we have tried in our case that we requested for an info drive to be published at the three local newspapers in our locality. Our COA raised this issue how come we did not award to the publication with the lowest price only. We told them that it was an info drive which must be published at the three newspapers. I think coa understood naman the reason since they did not include it in their AOM.

With regards to the query of firstlady, may I also ask if in cases wherein a certain broadcasting company is offering a sponsorship for one of the major activities in our locality and included in the sponsorship is a series of media exposure of the different projects and programs of the office, will that fall under direct contracting or still under SVP since ABC is less than 500k naman?

Hope you can enlighten me regarding this.

Thanks.
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Re: Procurement of Newspaper Advertisement

Post by regina avelino on Fri Jun 27, 2014 9:45 am

if you only have one broadcasting company in your locality then you can resort to direct contracting, else public bidding or limited source bidding would be appropriate. in svp, you need to invite at least 3 prospective bidders as required by law. should only one of the invited prospective bidders submits a bid, then you can award the contract to the bidder who submitted its bid.

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Re: Procurement of Newspaper Advertisement

Post by Jay De Why on Thu Nov 20, 2014 10:01 am

How do you guys usually do your bid avertisement? Thru public bidding ba?
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Re: Procurement of Newspaper Advertisement

Post by j.a.trev on Wed Aug 26, 2015 3:32 pm

GOOD DAY! DO DIRECT CONTRACTING APPLICABLE ON OUR MUNICIPALITY ( AN REMOTE ISLAND ) THAT HAVE ONLY ONE OPERATIONAL GASOLINE STATION? CAN WE PROCURE FROM THE GAS STATION FOR THE MUNICIPALITY'S FUEL CONSUMPTION THROUGH DIRECT CONTRACTING?

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